THANK YOU FOR JOINING ME ON THIS CRAZY JOURNEY
CAPTIVATE YOUR AUDIENCE WITH A BOLD & DARING INTRO HIGHLIGHTING YOUR UNIQUENESS.
I WORK WITH
SPEAK TO YOUR DREAM AUDIENCE HERE DESCRIBE THEM, MAKE THEM FEEL SEEN
PUBLIC SPEAKING
PERFORMANCE COACHING
EVENTS MANAGEMENT
SO ANYWAY… WHO THE F**K IS HELENA TROY?
Intro text about you, why you’re passionate about what you do and how you feel you can help your dream customer. Write this section as though you’re speaking directly to the person you most want to work with.
Don’t be afraid to inject some personality here, but remember to keep it short, sweet and focussed on the service you want to provide. Big yourself up (but make sure you’re backing it all up - no one likes a fibber) and make you and your services totally irresistible to your dream client.
How do you help people? Why did you start your business? Who is your favourite type of client? All important things to think about when writing about yourself and your business. Remember - it’s not really about you! The star of your website & content should be your customer, so centre them & their challenges in your copy.
AS SEEN IN
GIVE AN INSPIRING SUMMARY OF WHAT YOU DO & WHO YOU DO IT FOR. MAKE IT IRRESISTIBLE SO PEOPLE HIT THAT ENQUIRE BUTTON.
WHAT TO EXPECT FROM YOUR PRODUCTS OR SERVICES
Give them a good reason to enquire/buy with some key points and benefits.
Remember to make this content about THEM the buyer and not about you. What will THEY get out of it?
Remember your USP, why you and not someone else? What extra sauce do you add?
Give them a good reason to enquire/buy with some key points and benefits.
Remember to make this content about THEM the buyer and not about you. What will THEY get out of it?
Remember your USP, why you and not someone else? What extra sauce do you add?
WHAT’S NEW
ON THE BLOG
OFFER YOUR IRRESISTIBLE LEAD MAGNET HERE
What sort of free product are you offering? Make sure to highlight this and how it will be useful. How will it help your customer? Why should they take the time to download it? How has the information contained in this lead magnet helped YOU to succeed?